Read about the latest sports tech news, innovations, ideas and products that impact players, fans and the sports industry at SportTechie.com. Global fitness brand Reebok introduced on Thursday its new ...

Nike has its famous "just do it" slogan, encouraging everyone to work hard to be his or her very best. Under Armour has exploded thanks to its underdog-overcoming-the-odds marketing. But what about ...

Over the weekend, Future announced a new partnership deal with Reebok, Complex points out. The rapper posted pictures of himself modeling the brand's "Overbranded" InstaPump Fury line, which is set to ...

New Balance owners are boycotting their shoes in the wake of the brand's recent "white supremacy" controversy and retail rival Reebok is making the most of the opportunity. With shoe owners throwing ...

Adidas Group will hold the exclusive distribution rights for Reebok products in Brazil and Argentina as of Jan. 1, 2016. Roland Auschel, executive board member of Adidas AG, responsible for global ...

Coinciding with the biggest event for graduating high schoolers across the country, Extra Butter and Reebok Classics will be celebrating Prom 2016 this year with a one-of-a-kind collaboration. The ...