Add Yahoo as a preferred source to see more of our stories on Google. Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and Sesame Street’s ...

The Super Bowl isn't brought to you by the letters "R" and "F," but a commercial for On sportswear starring Roger Federer and Elmo stole the show before it even aired during the game. The ad plays on ...

Add Yahoo as a preferred source to see more of our stories on Google. Why would you wear a short-sleeve shirt on a snowy mountaintop in the Dolomites when the temperature sits at -5 Celsius? If you ...

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Who’ve you got in air tennis: actor Zendaya or 20-time Grand Slam champion Roger Federer? Swiss sportswear giant On's surreal new ad invites viewers to sit back, suspend disbelief and enjoy an epic ...

Roger Federer is now in a class of his own. After beating Marin Cilic, the 35-year-old now sits atop the leaderboard for the most Wimbledon titles in tennis history with eight. Nike celebrated Federer ...