Roku's Howdy has officially launched on devices and TVs, but you never clicked download. Here's how you can get rid of it.

I am, for the most part, OK with Roku serving me sometimes-intrusive ads on my home screen. I'm well aware that seeing ads is ...

Reports of Roku customers seeing video ads automatically play before they could view the OS’ home screen started appearing online this week. A Reddit user, for example, posted yesterday: “I ...

Roku is testing auto-playing video ads at device startup, even before users reach the home screen. The ads can be closed, but many users couldn’t locate the option to close them.

The company has been mum on whether the auto-playing ads will be a permanent part of the Roku OS. It hasn’t said anything about which devices are affected or why it decided to use auto-playing ads.

We asked Roku whether the ad test was being restricted to smart TVs running Roku OS or any of the set top boxes, but the company didn’t respond to those queries.

Reports of Roku customers seeing video ads automatically play before they could view the OS’ home screen started appearing online this week.

It seems like Roku was consistent with the ads they were force-feeding people — this time around it was an ad for last year’s “Moana 2” movie. “Just had it happen to me for Moana.

With Roku OS's popularity, the company can play a big role in what the industry ultimately accepts in terms of ad delivery and ad loads. Today, Roku says its ads aren't meant to be “interruptive." ...

The outlet reached out to Roku, who confirmed the ads are intentional, but aren't yet official: Roku OS won't have permanent ads at start for the moment. It seems this is simply an experiment.