Owning a Rainbow—surprise, surprise—isn’t necessarily first come, first served. The Rainbow Daytona is not only a sought-after timepiece for collectors, but also among Hollywood A-listers, Pop icons, ...

While in Dubai for the launch of the most lavish Rolex Certified Pre-Owned boutique in the world—operated by the illustrious Seddiqi family, who are celebrating 75 years in business—we also spotted a ...

When Rolex unveiled its Rainbow Daytona in 2018, the flamboyant rose-gold chronograph set with a gradated splash of colored sapphires around the bezel raised eyebrows. “It was something so playful and ...

I think it’s safe to say that without Zenith and its iconic El Primero movement, the Rolex Cosmograph Daytona as we know it today may not exist. When Rolex’s famous racing chronograph debuted back in ...

Add Yahoo as a preferred source to see more of our stories on Google. Time is money for Travis Kelce — and his latest wrist candy proves it. The Kansas City Chiefs tight end, 36, arrived at Arrowhead ...

Any watch collector will tell you a large part of the fun is the thrill of chase. Hunting down the rarest Rolex watches and the most unique Pateks to add to a collection just gets the juices flowing, ...