SAP rolled out today its CRM on-demand application, focusing on large and mid-sized companies, for managing sales, service and marketing. The company calls it 'hyrbid' CRM, with subscription-based ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

SAP's CX pursuits are flying under the radar - but does that mean SAP lacks a CX strategy or commitment? Check out my review of SAP's latest CX moves, including a catchup with Ritu Bhargava, President ...

It’s no wonder that a SAP’s HANA in-memory database has caught the attention of many in the transactional, BI and Big Data worlds. HANA uses memory as its primary medium, with disk being used merely ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Most of my clients are small or medium sized companies and are ...

“What is CRM?” Depends which year you ask me. I was there, practically in the delivery room, the day that CRM was born—and on that day it looked very different than it does today. It was 1992 and I ...