Snap Inc., maker of the Snapchat app and platform, has unveiled augmented reality shoe try-ons this month. Now, Gucci has become the first brand to step into the tech, with Monday’s launch of its ...

GOAT, a secondary marketplace for authenticated shoes, is giving its 20 million app users a chance to virtually wear the world's rarest and most coveted sneakers, per an announcement shared with ...

The company is also broadening access to its try-on technology, with plans to debut it in Australia, Canada and Japan.

NEW YORK--(BUSINESS WIRE)--WANNA, a leading provider of fashion AR virtual try-on solutions and a brand of Perfect Corp. (NYSE: PERF), announces the launch of the first-of-its-kind virtual try-on ...

Amazon already uses augmented reality to help you try hair colors and makeup, and now it's extending that technology to your feet. The company has launched a Virtual Try-On for Shoes feature in its ...

Gucci added an augmented reality (AR) feature to its iOS app that lets shoppers virtually try on the Italian luxury brand's line of Ace sneakers, VentureBeat reported. After pointing a smartphone ...