While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics.

Thousands speaking out against misogyny on Twitter. May 26, 2014— -- What started as a single tweet has exploded into a powerful social media campaign fighting misogyny. Days after a 22-year-old ...

SYDNEY, Oct 14 (Reuters) - Australia has launched a multimillion-dollar marketing campaign that depicts its world-first ban on social media for teenagers as "for the good of our kids" ahead of its ...