Add Yahoo as a preferred source to see more of our stories on Google. There is a shift happening in entertainment, with a majority of Gen Z Americans saying YouTube and TikTok influencers are more ...

Add Yahoo as a preferred source to see more of our stories on Google. Military influencers are testing the limits of Pentagon rules on social media. Influencers say Pentagon policies on social media ...

Republicans have expressed some frustration with the rise of new media as online wars become more common in modern political communications. After Republicans capitalized on using social media to win ...

To reach young audiences raised on social media, leagues are giving content creators access to marquee moments.

China is taking steps to stop the spread of misinformation on social media, and some people think other countries should follow suit. We’ve all scrolled through TikTok or Instagram before when we’ve ...

Young consumers who shop online and have FOMO (fear of missing out) tend to feel lower levels of social, psychological and financial well-being, a new study finds—but there's one important caveat.

This follows initial warnings by SARS in 2025 for content creators to declare their earnings amid a push for higher tax ...

Generic diet advice from fitness influencers may not be ideal, as it ignores a person’s specific needs. Hailey Groski, an LA-based dietitian, shared her story of gaining over 20 pounds, only to find ...