Apple boss Tim Cook joined the company in 1998, and has achieved an extraordinary amount in the years since: he has pushed Apple’s profits into the stratosphere, and become a billionaire in the ...

Macbooks 'We wanted something that felt fun and friendly, and fresh, and felt like it really suited the spirit of this product': Apple exec on why their new budget laptop is calle ...

Apple (NASDAQ:AAPL) co-founder Steve Jobs made it a rule to rethink decisions instantly when new facts surfaced, a habit he drilled into future CEO Tim Cook before naming him his successor. What ...

Cook shared a photo of Jobs on X, formerly Twitter and wrote, "Steve saw the future as a bright and boundless place, lit the path forward, and inspired us to follow. We miss you, my friend." Jobs ...

In an August 2024 letter published by The Steve Jobs Archive today, Tim Cook reflected on joining Apple and what he learned from working with Steve Jobs. Jobs convinced Cook to join Apple in 1998, to ...