Taco Bell is fighting to cancel a rival's trademark on the phrase 'Taco Tuesday,' saying nobody should have 'exclusive rights'

Taco Bell wants to "liberate" the phrase "Taco Tuesday," which is controlled in 49 states by Taco John's. LeBron James tried to trademark the term.
EURweb

LeBron James: Lakers Superstar Denied Trademark for ‘Taco Tuesday’

*LeBron James spent the summer celebrating his love for eating Tacos on Tuesday, and he was even hoping to turn his family tradition into a business The NBA star applied to trademark “Taco Tuesday” ...