Mobile gaming revenue represented an estimated 49% of the global games market in 2020. That's a pie valued at $86.3 billion that everyone wants a slice of. But like with any dominant market, it ...

The goal of UX writing and microcopy is to enhance the user experience. Microcopy plays the role of a guide, advisor, comforter and promoter. How can you make your user experience (UX) content and ...

Among the PGC London talks today, King senior UX writer Greta Septinia took to the stage to talk Candy Crush Saga and the importance of UX writing as a design discipline, and as a part of the ...

It seems no-one really knows how to place the relationship between content strategy and UX. Some say content is in fact part of UX, others anointed content as king long ago. It is widely accepted, ...