Add Yahoo as a preferred source to see more of our stories on Google. Vera Wang’s latest scent is a total stunner and has one of the most unique perfume bottles we’ve seen in a good while. The Vera ...

Whether you already knew Ella Langley had her own perfume line or you are just learning now, it will be next to impossible to ...

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may ...

If you or someone you know is in crisis, please call the National Suicide Prevention Hotline at 800-273-8255. It is available 24 hours a day, seven days a week. You can also text HOME to 741741 to ...

The cases, which are in about half of the beauty retailer’s stores, are reducing theft and keeping product in stock. Ulta executives discussed increased theft in detail this spring, saying incidents ...

Tuesday, March 21 marks the celebration of National Perfume Day for all fragrance enthusiasts. Most of us know that the best perfumes pack the most punch with the least amount of product. So, while ...

Ulta Beauty, Inc.’s ULTA fragrance category delivered robust double-digit growth in the second quarter of fiscal 2025, emerging as the strongest-performing category for the period. Per the fiscal ...

I worked at Ulta as a fragrance consultant for over two years. In my role, I introduced customers to new scents, fragrance matched for dupes, found updated versions of nostalgic perfumes, and more.