Under Armour is looking to change the fitness narrative with HOVR, a shoe literally designed to provide customers with energy. Released globally Thursday (Feb. 1), the HOVR shoe technology helps ...

After releasing the first-ever Hovr Phantom running shoe in February 2018, Under Armour has just released the second look using the Phantom name. Available now in both men’s and women’s sizing is the ...

However, Vikings wide receiver Justin Jefferson created nightmares on and off the field.Jefferson caught seven receptions for ...

A pair of spikes can be a runner's best friend. Under Armour released the Unisex UA HOVR Smokerider spike specifically for sprinters and for those who specialize in the 400m and 800m distances. As a ...

You can’t slam dunk without defying gravity for a few seconds. That’s why Under Armour is applying their patented HOVR technology to a shoe designed specifically for basketball players. Dropping ...

Under Armour’s newest shoe, the HOVR Machina, is lightweight, well-cushioned, and designed to strike a balance between speed and comfort. Men’s Journal aims to feature only the best products and ...

The Under Armour UA Echo has launched in India at ₹16,999 with bold design, SlipSpeed convertible heel, and HOVR cushioning.

After years designing basketball shoes primarily for men, sportswear giant Under Armour is finally unveiling something for their female audience. On Thursday, the Baltimore-based brand debuted their ...

You know that rule of threes when all things seem to align? Take, for instance, spring being right around the corner, the height of marathon season, and International Women’s Day. Now imagine all ...

The challenge when trying to make a golf shoe that feels soft is making sure that it's not too soft, and it still responds to the natural movement of your feet in the golf swing in an effective way.

Under Armour has officially extended its HOVR™ footwear technology into its basketball division. Following the HOVR™ Phantom model, UA will use the cushioning and energy return feature on the all-new ...