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Buy Unity (U) and sell AppLovin (APP) as U’s Strategic Grow revenue accelerates while APP faces downgrades and decelerating growth.
Roku is working with real-time 3D (RT3D) content company Unity to help marketers of mobile apps expand acquisition campaigns to streaming TV inventory. The solution, now in beta testing, combines Roku ...
Wedbush analyst Alicia Reese said the ruling highlights a “conspicuous” competitive shift as Unity’s advertising business gains traction and could pressure AppLovin’s MAX take rate.
With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.
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