They aren’t as high-end as the newly announced MacBook Neo, but these Windows laptops show strong competition.

By Akash Sriram and Stephen Nellis March 4 (Reuters) - Apple on Wednesday unveiled the MacBook Neo, a lower-priced addition to its laptop lineup starting at $599, as it looks to broaden its reach in a price-sensitive PC market while rivals face tighter supply of memory chips.

The new MacBook Neo isn't just an affordable laptop -- it's also a way for Apple to bring disaffected Windows users over into the macOS ecosystem.

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

My Dad introduced me to computers with a Windows 3.1 work laptop when I was in elementary school, and I’ve been a Windows fanboy ever since — well, almost ever since. When Apple released its M1 processor in 2020, I finally caved and bought my first MacBook

Apple launches the £849 MacBook Neo, a new low-end laptop designed to challenge Windows PCs and Chromebooks for budget-minded shoppers. Read more at straitstimes.com. Read more at straitstimes.com.

Apple has spent the better part of a decade building a hardware strategy around the idea that the best computers it makes should also be the most expensive. The MacBook Neo, launched today at Rs 69,900 — a price more commonly associated with a mid-range Android phone than a Mac — suggests that strategy is changing.

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