Every single Yves Saint Laurent’s colognes for men reflect the style and sophistication synonymous with the French fashion house. Yves Saint Laurent himself founded his fashion house in Paris in 1964.

Add Yahoo as a preferred source to see more of our stories on Google. Finding a signature fragrance takes time, patience, and dedication—unless you opt for a YSL fragrance. During our cursory research ...

This season, Cartier, Yves Saint Laurent, Fragrance Du Bois and Gucci are some go-to luxury perfume brands that encapsulate the essence of the season with their unique, sophisticated blends. Here's a ...

Masculinity just got a new scent—and it smells like Shaboozey. Starring alongside Lil Nas X, Peso Pluma, Vinnie Hacker, and The Kid LAROI in Yves Saint Laurent’s latest fragrance project, the “A Bar ...

This ranking explores which YSL fragrances see the least use, which ones dominate daily rotations, and what makes certain ...

Byline: Jennifer Weil / with contributions from Brid Costello, Paris / James Fallon, London / Melissa Drier, Berlin / Karen Cohn, Hong Kong / Koji Hirano, Tokyo PARIS — A new era has dawned at Yves ...

'The Voice' judge will appear only in digital campaigns. By Shira Karsen, Billboard Rock star heartthrob and The Voice judge Adam Levine has just been named YSL Beauty’s fragrance ambassador for their ...

It’s not so unusual for kids to follow in their parent’s footsteps, but this time Lenny Kravitz is doing it the other way around. Like his daughter Zoë Kravitz, he just became a Yves Saint Laurent ...

*If you click on a link in this story, we will earn affiliate revenue. IF you’re planning to buy your mum more than a card and some flowers this Mother’s Day, nailing the perfect gift can be tricky.