Many of us will remember the days when you would walk into a shop to pick up a chocolate bar and see the words 'It's Not for Girls' or 'Man Fuel for Man Stuff' written on stacks of Yorkie bars. The ...

A new marketing campaign by Nestlé is daring to take the Yorkie bar where no chocolate bar has gone before; into an exclusively male world. Yorkie, the chunky chocolate bar, has always been closely ...

The Yorkie bar is famous in the UK for its former tag line: "It's not for girls." Nestlé first launched the slogans "Don't feed the birds," "Not available in pink," and "King size not queen size" in ...

Many of us will recall the era when you'd pop into a shop to grab a chocolate bar and spot the words 'It's Not for Girls' or 'Man Fuel for Man Stuff' plastered across stacks of Yorkie bars. The ...