Sanders isn’t just a coach—he’s a media powerhouse. His presence extends beyond the football field, from his Coach Prime documentary series on Amazon Prime to weekly talk show appearances on Tubi. His social media activity keeps Colorado in the national conversation, ensuring recruits and their families see the Buffaloes as a high-profile program.

Ahead of a challenging NCAA campaign at the helm of the Colorado Buffaloes football program, head coach Deion Sanders voiced a strong message on his thrifty recruitment procedure.

Deion Sanders runs the Colorado football program in his own unique style, which includes a steadfast commitment to not embarking on any recruiting trips. The Buffaloes coach revealed his tactic last year before leading the program to a solid 9–4 year showcasing the Heisman Trophy winner and one of best quarterbacks in the country.

Coach Deion Sanders finished another recruiting season at Colorado with his trademark strategy: 'I don’t go to nobody’s school or nobody’s house.'

NIL and revenue sharing could bring about a more NFL-style approach to roster management and an end to the living room recruiting pitch

Deion Sanders and the Colorado Buffaloes have been dealt a rather rough projection for the 2025 college football season.

Deion Sanders is flipping the script on college football recruiting, and the results speak for themselves. Instead of hitting the road, Coach Prime makes recruits come to him—leveraging his brand, the transfer portal,