Over the past two years, Pop-Tarts has illustrated that there’s no marketing idea or creative gimmick too outrageous for the college football universe. “They took all of the bowl game ...

Cam Ward says not playing in the second half of Miami's bowl game was a predetermined decision and that he'd do it the same ...

Travis Kelce may be the star of the Kansas City Chiefs, but when it comes to homemade Pop-Tarts, Taylor Swift is the real MVP ...

Last month, the No. 18 Iowa State Cyclones (11-3, 7-2 Big 12) knocked off the No. 13 Miami Hurricanes (10-3, 6-2 ACC) in the Pop-Tarts Bowl in Orlando. Yes, there is a Pop-Tarts postseason game, and ...

After winning last year’s Super Bowl, Chiefs head coach Reid revealed that the singer-songwriter made Pop-Tarts for the team’s offensive line.

The Pop-Tarts Bowl trophy is headed to Ames, and while the breakfast pastry is sweet, the giant edible version of the treat tasted even sweeter after another come-from-behind, dramatic win for ...

Kansas City Chiefs superstar tight end Travis Kelce talked up the cooking prowess of his girlfriend, Taylor Swift, Monday on Super Bowl Opening Night.

Kansas City Chiefs star Travis Kelce took the stage at the Caesars Superdome on Monday to kick off Super Bowl week in New Orleans. Naturally, he was hit with plenty of questions about his pop star ...