The AI Intention Models analyse sentiment, content depth and engagement signals to determine the likelihood of a user taking ...

The Enchanteur campaign generated more than 9 million views amplified by coverage in more than 20 media platforms and ...

Mousa Nimer shares a marketing checklist for the future: less ego, more ears. Less noise, more nuance. Less “look at me,” ...

The Mada media's unified platform will allow advertisers and media agencies to apply for advertising permits for OOH all in ...

Al-Futtaim Trading Enterprises Honda has launched a campaign that showcases the brand as the backbone of speedy deliveries in ...

The Ruder Finn Atteline leadership hires support the agency’s ongoing efforts to expedite its regional growth strategy.

Now offering crisis simulation solutions in Arabic, The Drill aims to redefine crisis preparedness in the GCC.

Collaborating with Saatchi & Saatchi Dubai, ItsHerWay has launched Rewrite The Gap, a platform that enables mothers to tell ...

The campaign was brought to life by DDB Egypt, Kino Films, Tarek Nour Advertising (TNA), The Barber Shop and Keeva Casting ...

Unilever, Wego, Miral, and RAKTDA panel explored how AI, data analytics, and multi-touch attribution are redefining marketing ...

Leveraging support from ADIO, Starzplay launched AI-powered Starzplay Fantasy Sports, in response to demand for interactive ...

Interbrand's Nancy Villanueva says that change in the Middle East region is fast and extensive, and brands need to adapt.