Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes ...

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Australia, Canada, Norrway, South Africa win two Young Lions each; Indian agency MAP acts as brief-setting partner for Design ...

True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and surprise, says Quantum Consumer Solutions associate.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers. Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create ...

Articles written by Shayan Hazir ...

WPP Media changes regional structure across Asia Pacific, Middle East and Africa. The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror ...

BBDO India secured the country’s sole recognition on the final day of the Cannes Lions International Festival of Creativity 2025, earning a Silver Lion in the Sustainable Development Goals category ...

As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has ...