This week, AI advancements and shifting metrics highlight a rapidly evolving digital landscape. In today’s MadTech Daily, we ...

Today’s professionals are not only travelling; they are also returning to city-centre offices in large numbers and with ...

DAIVID’s Creative Data Feed API, which can be easily integrated into RMNs and ad platforms, injects real-time creative ...

Müller FRijj, the iconic ready-to-drink milkshake brand, has launched a major gaming campaign across the UK, in collaboration ...

Omnichannel planning and activation require embracing something marketers generally try to avoid – fragmentation. However, in ...

This partnership is a significant milestone in Pentaleap’s ongoing mission to democratize retail media and solve the ...

GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign ...

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Kate Ross, co-founder and CEO of agency eight&four, for an AI special looking at the ...

Omnichannel advertising platform Azerion has appointed Audrey Boisumeau as VP of enterprise solutions for its UK and US ...

“ EX.CO ’s AI taxonomy solution has allowed us to deeply tag our extensive video library with a fraction of the necessary ...

This year’s report reveals notable improvements in global media quality, with declines in brand suitability violations and ...

In today’s Digest, we cover France investigating X for alleged algorithm manipulation, Perplexity seeking phone deals for its ...