"Media consumption has reached its saturation point as digital device penetration rates having peaked in major developed ...

In the face of existential threats from a tinpot dictator, our national news media must look inside itself and gird for ...

The campaign also includes a series of digital video shorts, including one explaining the origins of “Smoothie Boy” as a ...

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How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...

Snapchat's newest ad format, Sponsored AI Lenses, taps into its insistence on immersive AI-generated branding experiences, ...

Reddit is launching a new "Partners" page designed to foster partnerships between businesses and agencies when creating and ...

While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

Ad buys are a lot like lunch. There ain't no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no ...

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Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ...