News

Starbucks Just Made Some Big Changes, and It’s the Most Ironic Thing Ever
There's a Starbucks less than a quarter of a mile from my house. I think I've set foot in it fewer than a dozen times.
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
Say goodbye to your quick coffee runs: Starbucks is closing its Pick-Up only stores
Starbucks is closing its mobile order and Pick-Up only stores, which have been in operation for six years. The decision aims ...
Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'
Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...
QSR magazine2d
How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts
Starbucks is in the midst of a major turnaround in the US, and analysts don't expect to see the company break its streak of ...
Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere
New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...
Starbucks plans major cafe closures; up to 90 stores affected
We have a strong digital offering and believe we can deliver the same level of convenience through our community coffeehouses ...