The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search ...

Google’s John Mueller answered the question about whether a meta description can be used to influence the search rankings. It’s a good question because Google advises to use unique meta descriptions ...

Why? Because they can use the additional text to promote their brands. Even better, though: digital marketers who leave their meta description tags alone will still see an improved presence in the ...

SEO has one fundamental objective: Drive organic traffic to your site. That is generally done by accomplishing one fundamental goal: Increase organic rankings in search engines. However, what if there ...

What are the best practices when writing meta and product descriptions for an ecommerce site with thousands of products? Learn actionable tips from this edition of Ask an SEO. Editor’s note: “Ask an ...

Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility.