The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search ...
Page titles and meta descriptions aren’t the most exciting SEO tactics to focus on. However, truly optimized page titles and meta descriptions are rare. Focusing on the small details of your SEO ...
As a legal marketer, you already know that meta descriptions are a cornerstone of any effective SEO strategy. But now that Google’s launched AI Overviews (AIO) and conversational search, these ...
Why? Because they can use the additional text to promote their brands. Even better, though: digital marketers who leave their meta description tags alone will still see an improved presence in the ...
Google’s John Mueller answered the question about whether a meta description can be used to influence the search rankings. It’s a good question because Google advises to use unique meta descriptions ...
SEO has one fundamental objective: Drive organic traffic to your site. That is generally done by accomplishing one fundamental goal: Increase organic rankings in search engines. However, what if there ...
What are the best practices when writing meta and product descriptions for an ecommerce site with thousands of products? Learn actionable tips from this edition of Ask an SEO. Editor’s note: “Ask an ...