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Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

GoodPop marketers got the viral moment they had been waiting for thanks to a popsicle-obsessed fan.

Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Optimizing AI in marketing campaigns has mostly focused on efficiency, but Linqia’s Resonate platform aims to make AI ...

Rethink shot over two nights in a specially designed showroom bedroom with Åkrehamn and Vågstranda mattresses.

Marketers should stop treating AI as a cost-cutting tool and start using it to scale ideas, empower talent and drive growth.

Human Nature’ looks as issues like cost of living, economic uncertainty and financial aspirations through a disarming lens.

Daniel Blake’s new brand channels resilience and multifunctionality to challenge Celsius and energize a comeback.

JCPenney says, “We’ve got the receipts” in a spot that explains the type of savings its shoppers can get on back-to-school ...

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...

Rae wrote and performed a manifesto for the activewear brand emphasizing personal growth, authenticity and joy.