The latest programme lets Facebook creators tag products from Flipkart and Myntra in posts and Reels, earning commissions on ...

Centred on the bond between fathers and their children, the live show combines humour with reflections on family life.

The former Walmart Global Tech leader brings nearly two decades of experience spanning digital transformation, AI, technology ...

The company has also launched a new digital campaign comprising a series of brand films that are focused on lead generation ...

Explore an in-depth Harpic case study on afaqs! covering marketing strategy, campaigns, innovations, and brand growth in ...

Nostalgia may draw people in, but Zepto's real objective is building lasting associations around occasions, seasons and ...

The redesign introduces a new visual element, 'Note of Care', and updates Mother Dairy's packaging to a more contemporary ...

As the demand for energy-efficient and well-designed homes rises, Eternia aims to shift the market away from local ...

The partnership will support the brand’s global 'Stay in the Moment' platform, with a focus on wellness-led luxury ...

The move follows the launch of Mahabharat: Ek Dharmayudh, a 100-episode AI-generated adaptation of the Mahabharat. The series ...

Maggi bowls quickly sold out, sparking nostalgia. Now, UNIQLO is testing if Indian consumers will pay Rs 1,490 to wear that ...

The platform said advertiser growth was driven by AR and chat-based formats, with interest from sectors such as retail, ...