In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

GeoEdge offers ad quality and security solutions for Web, In-App, and CTV. It covers the entire ad experience—ad security, ...

Meanwhile, the European Commission has imposed its first major penalties under the Digital Markets Act (DMA), fining Apple ...

New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by ...

Netflix is developing a new AI-powered search experience aimed at improving content discovery across its platform, according ...

From data enrichment to onboarding, the plumbing for data-driven buying is a critical piece of the ecosystem. Here, we focus ...

In programmatic advertising (ads placed through automated digital auctions), GumGum generates 0.67 grams of CO2 per ...

Today’s Digest looks at Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta’s ...

TeqBlaze, known for its cutting-edge programmatic advertising solutions, introduces rewarded video ads support within the ...

Surrounding those ads with relevant content has been shown to boost their effectiveness, according to the report. Sixty-four ...

It sounds familiar because it is. AI is promising the very same future programmatic once did. This time, the hype is bigger ...