A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.

Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

The solution, which creates six videos based on the input of a product ID, comes as rivals like Google and Meta are ramping up similar offerings.

Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Aimee Lou Wood and Patrick Schwarzenegger promote the Venmo Debit Card in a spot set to a remixed version of Black Sheep’s ...