By Patrick Whitnall  Picture this scene: a family unboxing the latest trending gift, while mum or dad captures every moment, ...

Marketing has always been a fast industry. But speed isn’t a strategy, and burnout should never be a badge of honour.

Niche Media has delivered some of the country’s most high-profile B2B events over recent decades through its Niche Content ...

The process of using multiple search inputs (text, voice, video, photo) is called multimodal search, and it’s one of the most natural ways we query and look for information.

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...

Filters have become part of everyday life, but with some damaging consequences. Dove Australia has released findings that note 75 percent of Australian girls have used filters on their images before ...

REA Group who run Australia’s number one address in property, realestate.com.au, has revealed that it’s been investing in artificial intelligence (AI) and machine learning (ML) for several years. The ...

In order to tap into the Gen Z demographic, brands need to demonstrate values and purpose while still being consistent and personalised, writes Jordan Sim. Born between 1997 and the early 2010s, Gen Z ...

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

Rob Grant sits down with A2 Milk Company’s Susan Massasso to discuss the meteoric rise of the milk brand that never discounts. In our current era of relentless retail price-cutting, best epitomised by ...

Subway announces the limited-edition SubDog via politics, after the product gains traction after a social media prank. As many brands subscribe to the April Fool’s prank to draw awareness to their ...