Prime Hydration is planning a “strategic review” of its brand as sales of the energy drink continue to plummet. Recently released account information to Companies House shows that Prime’s turnover ...

New CEO Dave Lewis is enacting a turnaround of the struggling spirits business, and has indicated there is ‘much to do’ in North America in particular.

Thirty future marketing leaders will take part in this year’s Scholarship, which aims to help people develop the skills they ...

Is training helping to deliver much-needed rigour to marketing, or is it resulting in formulaic thinking and a lack of ...

Starting off in FMCG with Unilever Roy gravitated to combine his marketing skills with his passion for sport and has been ...

Influencer marketing has moved beyond reach. Today, leading UK & European brands integrate it across PR, paid media and ...

If finance questions marketers’ motivation, understanding and discipline (MUD), greater accountability is possible by ...

The combined value of the world’s top 100 brands has hit a record $13.1tn, as AI and media platforms reshape consumer ...

Cancer Research UK’s Channel 4 branded documentary series drove an increase in regular giving donations and improved brand ...

With some of its creator relationships dating back 15 years, the biscuit brand has built the trust needed to relinquish ...

Marketing teams are being asked to deliver more with less. Expectations are rising, roles are expanding and the gap between ...

In 2022, Heinz decided to branch out into tomato pasta sauces, looking to shake up a category dominated by own-label. The launch generated buzz and talkability, but Heinz’s marketers believed there ...