Paramount has launched a hostile takeover bid for Warner Bros Discovery, challenging Netflix’s $72bn (£54bn) deal and calling ...

While marketers are optimistic about the outlook for business in 2026, few expect a rise in marketing budgets to follow suit.

As Loveholidays shifts from a performance-only model to a brand-building strategy, CMO Alan Murray outlines how the brand is ...

Commerce media, which this year includes retail, travel and finance, is set to account for 15.6% of global ad revenue, ...

Kantar’s festive ad ranking finds repeat ads from Cadbury and Coke are performing strongly, with Asda the only brand in the ...

As Kevin the Carrot captures the nation’s hearts for a tenth year, the team believe there’s still lots left in the tank for ...

When asked to spontaneously recall their favourite Christmas ad, 16% of people said Waitrose, a 2% jump from last week, ...

The deal, which includes HBO Max and HBO, will help Netflix become the world’s “most loved” and valued entertainment company, ...

The brand wants to drive relevance of the frozen category to a new generation as well as reaffirming the “icon status” of ...

Ryanair has axed its ‘Prime’ membership programme after eight months, saying the trial cost more than it generated. The ...

B2B marketers are urged to ditch MQLs, stop fixating on attribution and flex their strategic muscles to resist being boxed ...

Deemed “too niche” or ignored in favour of “aspirational” audiences, marketers explain why overlooking working-class ...