Under the mandate, the agency is expected to manage digital growth across Meta and Google platforms, focusing on paid media ...

Aastha Bhasin of Doritos, PepsiCo India, walks us through how Doritos navigated its entry into India, adapting a global idea to local tastes and cultural context.

It is expanding gen AI and AI agents in content workflows, integrating with major ad platforms, including Amazon Ads, Google, ...

UNAIDS’ Ghotul turns a tender mother-daughter conversation into a powerful lesson on consent, pleasure, and safe sex, ...

October 2025 witnessed a textbook example of moment marketing around Halloween and the Louvre heist, with some anti-AI ads ...

This cultural moment has become an unmissable commercial juggernaut, where the line between celebrating a tradition and ...

Thingalaya brings over two decades of experience in digital marketing, media strategy, and brand collaborations across ...

What began as a quirky urban experiment has quickly grown into a national phenomenon, with brands monetising these ...

This week’s standout campaigns balance wit, and emotional power. Jeep brings humor to car advertising, Zulu Alpha Kilo ...

The new update is expected to enable marketers to search for and sponsor organic posts mentioning their brand or event from ...

Through this integration, brands will be able to deploy ad formats that combine creative engagement with commercial outcomes.

The new Premiere mobile feature lets creators edit, design, and publish YouTube Shorts directly, using templates, effects, ...