About 1,600 policies for Pacific Palisades homeowners were dropped by State Farm in July, the state insurance office says.

State Farm, California's largest home insurer, said Thursday it will offer renewals to all of its 250,000 L.A. County residential policyholders slated to have been dropped, not just those in fire rava

Some, though, have taken it further, going after Kevin Miles, the Los Angeles-based actor who plays Jake from State Farm. A months-old Instagram post where Miles thanked everyone for birthday wishes became a breeding ground of backlash, where people tied his work to State Farm’s cancellations.

Since the wildfires broke out in early January, State Farm’s claims department has fielded over 7,400 home and auto claims, State Farm said.

F# K You ⁦@statefarm⁩ Screw You And All Your Phoney Commercials!! You Are A Pile Of Crap For Canceling Insurance Policies Of Californians! I Will Never Use @statefarm Insur

It's unclear how the Super Bowl will otherwise be impacted by the devastating wildfires still raging across Los Angeles

State Farm said it was backing out of its plan to air an ad during the upcoming Super Bowl due to the wildfires in Southern California.

State Farm will reverse its cancellation of home and commercial protection policies in 22 Los Angeles counties amid the catastrophe caused by the wildfires.

Following its announcement that it would pause non-renewals for policyholders to ensure coverage for Los Angeles County residents impacted by wildfires, State Farm on Thursday, Jan. 16, reported receiving 7,850 home and auto claims with numbers expected to rise as damages are assessed.

State Farm often runs commercials during NFL games, but the insurance company won’t have an ad presence during Super Bowl 2025 in the wake of the fires that have devastated the Los Angeles

State Farm has reversed its plans to advertise during the Super Bowl, citing its focus on supporting customers impacted by the wildfires in the Los Angeles area, per details shared with Marketing Dive.

Months before the Los Angeles wildfires sparked, State Farm’s California arm was already in trouble, it told state regulators. Its policyholder surplus — the cash it has on hand to pay out claims — had dropped from more than $4 billion in 2016 down to just $1.