Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

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German sportswear giants Adidas and Puma have both announced they are seeking to reduce costs, including through possible job ...

GERMAN sportswear giants Adidas and Puma have both said they are seeking to reduce costs, including through possible job cuts ...

The controversial music producer released photos of the two new colorways that are anticipated for his latest product, the SL-01, AKA The Yeezy Slides. His deal with adidas may be over ...

The American rapper and record label owner Kanye West recently revealed his new Yeezy sneakers to his fans and followers, ...

Fans have a field day mocking Adidas as Ye pulls another hilarious move right after criticizing the sportswear company a few ...

In the post, Kanye shared a screenshot of a Google search for his popular Yeezy brand, showing the Adidas website ranking above his YZY website. “Members at Adidas, stop doing this,” West wrot ...

Personally, the deals that I want to grab the most are the women's Adistar 3 running shoes for just $91 and the All Szn Fleece Hoodie slashed to only $30. That said, there are a ton of other ...

Getty Images for Nordstrom West launched his Yeezy line in 2015 to much fanfare — and with Kardashian, her family and the fashion industry all present to bear witness. Getty Images for adidas ...