Fresh off the new organization's first competition, White explains the work it took to make it happen—and why he's feeling ...

Launching a new sports league is never easy, but Snow League has a more impressive pedigree than most — its founder is Shaun ...

He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a ...

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable ...

Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe ...

Snow League’s inaugural series returns in December 2025 with a stop at Secret Garden, China, followed by a return to Aspen’s ...

Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow ...

Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen ...

A new kind of halfpipe contest, the Snow League is Shaun White’s brainchild and Aspen was given the first chance to showcase ...

The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees ...

Olympic snowboarder Shaun White's brand-new halfpipe league debuts this week, here's how to watch the first competition live ...

Monster Energy congratulates Ayumu Hirano on taking third place in Men's Snowboard Halfpipe at the Snow League competition in ...