While Anthony expected negative reactions and outrage over the campaign, he said they also received a lot of validation from people who said they agreed with Connecticut's pizza supremacy.

A "rage bait" pizza billboard in New York City purchased by the Connecticut Office of Statewide Marketing & Tourism. State officials say a campaign promoting Connecticut's pizza prowess hit its ...

Additionally, CTvisit.com pizza-related pageviews jumped over 50% in June, according to Google Analytics, and the campaign generated $13 million in earned media ad value — on a $220,000 spend.

Gov. Ned Lamont unveiled the plate Monday, which reads “The Pizza State” and features an image of the governor’s go-to pie.

NEW HAVEN, Conn. (WTNH) — Starting Monday, Connecticut has taken its efforts to claim the title of “Pizza Capital of the U.S.” to new heights. Roughly five billboards and six subway liv… ...

Overnight stays from NYC to New Haven in June were up 12%. CTvisit.com pizza-related pageviews jumped over 50% in June. The campaign generated $13M+ in earned media ad value — on a $220K spend.

Connecticut last week started a billboard blitz that dares New Yorkers to admit their pizza isn’t as good as Connecticut’s. The campaign, launched by the Connecticut Office of Statewide ...

Additionally, CTvisit.com pizza-related pageviews jumped over 50% in June, according to Google Analytics, and the campaign generated $13 million in earned media ad value — on a $220,000 spend.

The license plate is the latest in Connecticut’s campaign to market its famed pizza across the U.S. The state also started a “playful food fight” earlier this month with billboards across ...