‘Hot bread with ambition:’ Connecticut pizza billboard ‘rage bait’ campaign against New York boosts state tourism, outrages New Yorkers ...

Connecticut pokes the bear with new pizza billboards trolling New York The “rage bait” billboard campaign has resulted in more visits to New Haven from New York among other positive results ...

A "rage bait" pizza billboard in New York City purchased by the Connecticut Office of Statewide Marketing & Tourism. State officials say a campaign promoting Connecticut's pizza prowess hit its ...

Connecticut has two new initiatives to fight haters, which is adorable. But it’s also the reason why it’s best to go.

The pizza-themed plate includes Connecticut Foodshare's logo to bring awareness to their mission of combating food insecurity.

These are just some of the responses that the Connecticut Office of Statewide Marketing & Tourism has received over its recent campaign promoting Connecticut pizza.

“But Connecticut didn’t just stir the pot — the state backed it up with data, viral reactions, and the kind of cultural moments money can’t buy. This wasn’t just a pizza campaign.

Gov. Ned Lamont unveiled the plate Monday, which reads “The Pizza State” and features an image of the governor’s go-to pie.

Gov. Ned Lamont unveiled the plate Monday, which reads “The Pizza State” and features an image of the governor’s go-to pie.

"I see it as economic development and this is Connecticut's one chance to have major league sport here," Sen. Martin Looney said.