“You’re not going to turn to a huge celebrity when you need a recommendation for an electrician or an aesthetician,” ...
From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.
In today’s real estate market, attention is currency. The industry’s sharpest voices are leveraging social platforms, digital storytelling, and next-generation media strategies to build brands, ...
If you can take the entertainment elements from TV and bring them to social media, you can lock people in for that much ...
5hon MSN
Why people trust influencers more than brands – and what that means for the future of marketing
By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.
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