Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

SAN FRANCISCO — For years, Alyssa Landguth, a 30-year-old from Washington state, used Facebook like most people do these days ...

Most marketers repurpose content, but few tap into the lesser-known tactics that unlock bigger reach and stronger organic ...

What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

We Are Where Google and ChatGPT Are Not' - New Platform Enables Discovery Across Telegram, WhatsApp, Facebook, Discord, and Slack ...

Meta unveils its “GEM” AI ad targeting model, claiming 4× efficiency and 2× knowledge transfer for advertisers leveraging its ...

Gambling promoters are using deceptive marketing tactics to reach Indonesian users across Meta platforms, despite the company ...

Clicks don’t equal trust. Marketers have long measured campaign success in impressions, clicks, and conversions. But our ...

We see dubious ads, Zuckerberg gets rich: apparently, this is part of the business. Scams bring Meta billions.

Ways You're Secretly Tricked By Companies: 25 Companies We Lost in the Last Decade: The saying goes, If it looks too good to ...