For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners ...

If you can take the entertainment elements from TV and bring them to social media, you can lock people in for that much ...

Individual architects are investing time in content creation to build a personal brand that can further their career ...

Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and ...

As Hinge stays silent on its biggest organic win, experts weigh in—suggesting that in today’s marketing landscape, quiet ...

By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.

The senators spoke at a public event on Wednesday, hosted by UVU’s Gary R. Herbert Institute for Public Policy and moderated ...

Jeep will debut the next limited edition Jeep on Dec. 12 as it continues the "Twelve 4 Twelve" program. Running alongside the promotion is a social media marketing campaign called "Operation Airdrop," ...

Coveting the cachet that they see associated with Miami and Palm Beach, leaders of the business community are a driving force ...