For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...
New media startups like The Bulwark and Ankler Media are building their businesses with a focus on loyal subscribers over ...
7hon MSN
Why people trust influencers more than brands – and what that means for the future of marketing
By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.
SAN FRANCISCO — For years, Alyssa Landguth, a 30-year-old from Washington state, used Facebook like most people do these days ...
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