For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...
New media startups like The Bulwark and Ankler Media are building their businesses with a focus on loyal subscribers over ...
By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.
SAN FRANCISCO — For years, Alyssa Landguth, a 30-year-old from Washington state, used Facebook like most people do these days ...