Roku just announced a program that's sure to steal advertising market share from cable TV. The company is offering marketers certain guarantees as an incentive to advertise on its industry-leading ...
Roku says it's the third largest video distributor in the United States. Of course, Roku isn't an MVPD. Its platform is often a supplement to a traditional cable or satellite subscription. And while ...
In a move that flips conventional media wisdom on its head, streaming portal Roku says it will guarantee that advertisers can reach bigger audiences in primetime than some of the company’s traditional ...
Roku dominates streaming device sales for many reasons. Ease of use, the sheer amount of apps a user can download as well as the sheer amount of free content combined with amazing picture and sound ...
Roku (NASDAQ: ROKU) and other streaming companies were dealt some rough news when cable giant Comcast (NASDAQ: CMCSA) announced it would be giving away its Xfinity Flex streaming boxes for free to its ...
Jacob Kastrenakes is The Verge’s executive editor. He has covered tech, policy, and online creators for over a decade. Cool: Comcast letting you use your Roku as a cable box replacement. Not cool: ...
With the upfront TV advertising market on the horizon, Roku is offering a “Primetime Reach Guarantee” -- a competitive effort to improve the reach of TV homes versus that of a cable TV network. Roku ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Anthony Wood (pictured) is Roku’s CEO, and at his house (he’s married ...
Nick Statt is a Senior Producer on Decoder. Previously, he reported on the technology and gaming industries for more than a decade. Time Warner Cable customers in New York City and New Jersey will be ...
Today, Roku announced it has surpassed 80 million active accounts, more than the combined total of all major traditional pay-TV services like cable, FiOS, and DirecTV, which currently stand at around ...
Roku (NASDAQ: ROKU) ended 2017 with over 19 million active accounts using its streaming players and Roku smart TVs. In the company's fourth-quarter letter to shareholders, management said it would be ...
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