For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...

X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

Coverage runs all week across the site and on The Drum’s social channels. Winner lists will go live at the end of each show ...

Channel 4 is opening the doors of TV advertising to small and medium-sized enterprises (SMEs) with its new AI platform ...

For brands looking to implement predictive consumer intelligence into their marketing strategies for the holidays, there are ...

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products ...

The Advertising Regulatory Board (ARB), the successor to the ASA, upheld complaints against two alcohol brands in 2025. One of them suggested that alcohol helped with workplace stress; the other ...

While teen smoking drops to under 3%, health experts fear pop culture revival could undo progress as 90% of long-term smokers ...

Guidance for both non-GAAP and GAAP net loss attributable to Sohu.com Limited ( SOHU 3.18%) for 2025 is projected to be ...

NFL star Stefon Diggs is currently suing social media influencer Christopher Blake Griffith after the latter accused Diggs of ...

A guide to recruiting Millennials and Gen Z into radio sales, offering strategies on digital skills, flexibility, and career growth.