For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...

If you can take the entertainment elements from TV and bring them to social media, you can lock people in for that much ...

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

“You’re not going to turn to a huge celebrity when you need a recommendation for an electrician or an aesthetician,” ...

X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

Microsoft (MSFT) has tapped into social media influencers to help market its Copilot chatbot to a wider array of consumers, ...

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products ...

Key Takeaways Traditional marketing alone cannot fill London orthodontic practices due to increased competition and Google’s ...

Social media isn’t just influencing what consumers eat—it’s transforming how restaurants discover, vet, and buy back-of-house ...

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled ...

Renowned is the first integrated suite of solutions built to power Local Expert Marketing, or LEM, a movement in real estate ...

Spain's stock market supervisor has fined Elon Musk-owned social media platform X 5 million euros ($5.8 million) for failing ...