For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...

If you can take the entertainment elements from TV and bring them to social media, you can lock people in for that much ...

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

“You’re not going to turn to a huge celebrity when you need a recommendation for an electrician or an aesthetician,” ...

X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

How Inc. Power Partner honorees are helping founders work with influencers to drive more sales and improve their ROI.

Rob Leathern and Rob Goldman, who both worked at Meta, are launching a new nonprofit that aims to bring transparency to an ...

Microsoft (MSFT) has tapped into social media influencers to help market its Copilot chatbot to a wider array of consumers, ...

A campaign timed to World Kindness Day includes audiovisual stories designed to interrupt consumers’ feeds and combat ...

Social media isn’t just influencing what consumers eat—it’s transforming how restaurants discover, vet, and buy back-of-house ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its service capabilities with advanced ...

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled ...