For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...

X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

Working professionals in the U.S. are taking on side jobs to supplement their incomes amid frozen salaries, inflation and ...

For brands looking to implement predictive consumer intelligence into their marketing strategies for the holidays, there are ...

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products ...

By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.

Here's how AI can help uplift your experiential branding game and connect with customers on a deeper level to foster brand ...

While teen smoking drops to under 3%, health experts fear pop culture revival could undo progress as 90% of long-term smokers ...

Coverage runs all week across the site and on The Drum’s social channels. Winner lists will go live at the end of each show ...

NFL star Stefon Diggs is currently suing social media influencer Christopher Blake Griffith after the latter accused Diggs of ...

Boring Without You has just three products – but has attracted more than 400,000 followers on its social media platforms.