Merch deals with The Rolling Stones, Pixar's 'Toy Story,' and London matcha pop-ups: Here's how Aston Martin put their ear to ...

As 2026 approaches, agencies across Asia are reimagining how they operate, strategise, and tell stories in an AI-first ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

India's online grocery market is growing rapidly, yet fresh produce purchases remain predominantly offline, reveals a PwC ...

Explore how social media influencers shape government campaigns and public messaging in today's digital landscape.

While AI is quickly becoming a focal point of modern advertising, powering everything from media planning to creative optimisation, only half of marketers are fully confident in their knowledge of AI ...

Social media isn’t just influencing what consumers eat—it’s transforming how restaurants discover, vet, and buy back-of-house ...

India is witnessing a surge of AI-generated content from robot anchors to chatbot-written articles, raising urgent questions ...

The media channel is seeing significant growth, and advertising investment in the channel is projected to surpass $200bn ...

Microsoft (MSFT) has tapped into social media influencers to help market its Copilot chatbot to a wider array of consumers, ...

The numbers tell a story of stagnation and perhaps the beginnings of general decline: Time spent on social media peaked in ...

Automakers are recalibrating their communications strategies, and advertising budgets, to focus on influencers to get product ...