X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...
For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...
3hon MSN
Why people trust influencers more than brands – and what that means for the future of marketing
By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.
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