Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled ...

X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

Unilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ...

EVERY parent wants to make more money AND spend extra time with their kids – and that’s exactly what Richard Simcox and his ...

For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

Discover effective Facebook engagement tips to boost organic reach, enhance interactions, and build a strong social media strategy without spending on paid ads.

By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.

“You’re not going to turn to a huge celebrity when you need a recommendation for an electrician or an aesthetician,” ...

The finance influencer broke down her approach in a recent YouTube video, revealing exactly how she diversifies her revenue.

Shopify reports five crowdfunding tips from successful founders, emphasizing study past successes, setting achievable goals, ...

Will hiring be any easier in 2024 than it has been over the past few years? Little is certain, but it doesn't seem likely. Fully 94% of marketing and creative managers are struggling to find the ...